FOR ENTREPRENEURS
Start your own
auction company.
Find your market, establish your brand and build a platform for your ambition. We’ll work through what it takes to win your first instructions.
CHARLES THOMAS · THE AUCTION UNIVERSITY
Build your own
auction empire.
Your name. Your ambition.
A business built on experience.
I bring 17 years in property auctions to help you build your own auction company, from your brand and platform to winning instructions.
17YEARS IN
PROPERTY AUCTIONS
17 YEARS IN PROPERTY AUCTIONS
The business.
The people.
The experience.
Charles ThomasFounder
The Auction University
The Auction University
You bring the ambition.
I bring the experience behind it.
Sometimes I feel I’ve sold half the country.
I’ve stood on the rostrum, won instructions and worked with sellers across the country. I know what it takes to earn an instruction, get a property in front of buyers and keep a sale moving.
Through The Auction University, I bring those parts together: your brand, your platform, your processes and your approach to winning instructions.
Let’s talk about your business
BUILD A BUSINESS THAT’S YOURS
You bring the ambition.
I know the business.
Build something new, or bring auctions into the business you already run.
THE AUCTION UNIVERSITYBUILD YOUR
AUCTION
BUSINESS.
AUCTION
BUSINESS.
To your own auction day.
Start your own
FOR ESTATE AGENTS
Add auctions to
your estate agency.
Turn your property experience and client relationships into an auction offering, with the right platform and a clear process for your team.
Already running an auction business?
FROM BRAND TO AUCTION DAY
What it takes to build your business.
PEOPLE. IDEAS. OPPORTUNITY.
Be in the room.
Make the connection.
A business grows through the people you meet
and the conversations you have.
COMPANIES & BRANDS I WORK WITH
ROSTRUMTAURichards & CoPROPERTY AUCTIONSBIDDLE & WEBB
MORE CONNECTIONS ACROSS THE INDUSTRY
EXPERIENCE, IN ACTION
In the business.
Every step of the way.
Real conversations. Practical answers.
Experience that goes beyond the rostrum.
01 / IN CONVERSATIONThe questions that move
The questions that move
your business forward.
02 / IN THE ROOMPersonal insight.
Personal insight.
Practical direction.
Over £1bn sold.
Experience behind
every bid.
The people. The preparation.
The business behind the hammer.
EXPERIENCE SPEAKS
“I know this business better than your favourite Instagram and social media gurus put together.
I’m selective about who I work with. But when the fit is right and we decide to go for it, you get 100% of my commitment to making it work.”
CHARLES THOMAS Founder, The Auction University
Ambition matters.
So does who’s beside you.
THE WORK BEHIND THE AMBITION
Your auction company.
Built to work.
The brand people see. The systems behind it. The work that brings in instructions.
01Your brand & positionRead
Decide who you serve, what makes you different and how your business should be seen. Build an identity and a website that support that position.
02Your auction platformRead
Connect your website, auction platform and payment process so every stage has a clear purpose.
03Your documents & processRead
Put auction agreements, sales memorandums, invoices and marketing templates behind a consistent client experience.
04Your industry networkRead
Understand the people and services around your business. Build the relationships that help you deliver.
05Your marketingRead
Give sellers a reason to instruct you and buyers a reason to pay attention. Build a plan for your brand, your lots and your social channels.
06Your route to growthRead
Focus on winning instructions, securing the right lots and improving the way you operate as the business develops.
HOW WE BUILD YOUR BUSINESS
From ambition.
To auction day.
We start with your experience and market, then work through your brand, platform, processes and route to winning instructions.
Talk to Charles about your business- 01
Define your business
Get clear on your market, your offer and the sellers you want to reach.
- 02
Put the foundations in place
Bring your brand, website, auction platform and operating process together.
- 03
Take your business to market
Develop your marketing and approach to winning instructions, with clear priorities for launch.
BEFORE WE TALK
A few things
you may be wondering.
Do I need to own an auction business already?Read
No. The conversation can start with an idea, an existing property business or an auction company you want to develop. We’ll begin with your experience and goals.
What should I include in my enquiry?Read
A clear sense of what you want to build, the market you’re interested in and the questions you want answered. If you already have a website, include the link.
Can we talk about an existing business?Read
Yes. Tell Charles what’s working, what’s getting in the way and where you want to take it.
How do I get in touch?Read
Choose “Enquire now” and tell Charles what you want to build. The enquiry opens in your email app for you to review and send. You can also email [email protected] directly.
YOUR BUSINESS STARTS HERE
Your auction business.
Let’s get it moving.
Starting from scratch, adding auctions to your agency
or developing an existing business? Let’s talk.